A marketing and advertising firm that helps users to identify, map, and engage their interactions with influencers. The client enables its customers to make informed decisions on these influencers/ experts based on advanced insights.
The client uses a variety of innovative and sophisticated models to enable their customers to visualize their entire influencer landscape in a unique way. They needed a strong technology partner who can understand their requirements and identify the right tools and technologies to implement their needs in a cost-effective and time-bound manner.
The client wanted to build a comprehensive software application that is capable of collecting data from multiple sources, run algorithms on it and help them to identify and map the key influencers (experts). The data about each influencer should be presented to the end users in a graphical and tabular format. Influencers in a particular field need to be prioritized and displayed based on their overall rankings.
The following three tools were developed to enable the client to identify, map, and engage with the respective market experts.
This tool provides reports based on data fetched from different sources. Sources include manual entries, data derived by web services, online publications, events and conferences, portals etc. The data about each expert in a specific area is represented using a comprehensive analytical dashboard. Reports are generated by running complex algorithms. These reports help the end users to find the right market influencers in the required field.
The CRM tool helps the user to instantly identify and select the experts they need to work with. It is a highly scalable, agile tool. CRM tool allows the user to:
The Insights Management Platform helps to gather, analyze, and report field-based insights. This platform observes the industries trying to capture insights from numerous sources, and develops better ways to improve their experience. Additionally, this tool supports managers and stakeholders who use these insights to take strategic and tactical decisions.
Interested in our services? Let us get in touch to offer customized services !
© 2005-2018 Zerone Consulting Private Limited. All Rights Reserved