“Amazon is a technology company. We just happen to do retail” – Amazon CTO, Werner Vogels, has very famously said. It is no empty boast. It has always been a leader in technology development and adoption. It has exploited technology to offer the most competitive prices and the fastest delivery times to their customers. They are now redefining their services with Artificial Intelligence (AI).

Amazon implemented AI integrated robots to automate and speed up the sorting and retrieval at its warehouses. This helped them reduce their human efforts and time required to sort the orders for delivery. They decided to invest on machine learning and implement it in the robots so that they need not be programmed and instead will use AI.

Amazon is making use of machine learning and AI for their new initiatives – drone delivery and cashier-less Amazon convenience stores. In fact, it has been using AI and Deep Learning to forecast demand, recommend products to its customers, detecting fraud and placing orders for merchandise.

Speech and image recognition is one of the major applications of AI. Amazon has gone on to integrate natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS) to their AI platforms.

Amazon has already developed many technologies using AI and Machine Learning such as Amazon Rekognition, Polly, Lex, EMR along with AI frameworks and infrastructure. Amazon’s Text to Speech technology Polly is being widely used for creating apps that can talk. Jeff Bezos, Amazon’s founder CEO exclaims that we are in the golden era of AI. Alexa, the digital assistant from Amazon, is another breakthrough in AI which can be seen in car’s dashboards to wearable gadgets.

The fact that Amazon has applied for as many as 78 patents in logistics intelligence in the year 2016 is an indication of how far it is using these advanced technologies to become future ready. If you are interested in understanding how AI is evolving and helping companies to innovate, follow Amazons experiments with AI!

Whether it is picking out your customers in real-time with facial recognition or understanding customer sentiments with natural language processing, work with Zerone to transform your business.