Case Study

ANALYZE EMOTIONS FOR INCREASED ENGAGEMENT THROUGH VIDEO ANALYSIS

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case Study

The event handling company specializes in product launches, advertisements, and promotional events in movie theaters and other public venues


Challenges:


Large audiences in these public places make it unable to track and analyze the public’s response to the promotional content that they watched.


The Zerone approach:


We implemented a video analytics solution that captured and uploaded videos of people coming out of the public venue after watching the promotional video. This data helped the company analyze emotions in detail, and also understand the popularity of the content based on age, gender, socio-economic background, etc. Submit your details to know more about how the event company used AI and custom application development to enhance their promotional content.

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